Marketing and Communication

Head: Àlex Argemí

The ICN2 Marketing and Communication Department offers a range of services to enable and optimise dissemination of the knowledge generated at the ICN2. Its goal is to maximise impact across all key stakeholder groups, while respecting the principles of responsible research and innovation (RRI).

Among its responsibilities is the management of the ICN2 website, social networks and institutional image. It coordinates graphic design tasks to ensure that the quality of visual support material is on a par with the science being developed, and is responsible for the production of written content for public and internal purposes. Its actions are aimed at finding the most effective way to engage a range of audiences, from the internal community to industry to the interested layman.

In 2020 internal communication became even more strategic in order to minimise the impact of social distancing and teleworking, but also to share updated information about the evolution of the pandemic and how it affected the work environment within the ICN2. It was a time for collaboration and innovation, which produced relevant impacts such as a COVID-19-related communication campaign (physical and online via the Intranet), a weekly internal newsletter and the acquisition of new equipment and skills to improve the quality and quantity of our online live events.

The Department also supports and leads the organisation of high-impact events that raise the profile of the ICN2 in different contexts and delivers a strong line in education and outreach. NanoEduca, one of the flagship projects promoted by this Department with Severo Ochoa funds and together with partnering institutions, was recognised with the 2018 National Scientific Communication Prize awarded by the FCRi and the Catalan Government. Educational and dissemination activities switched to an online format after March and their structure has been adapted, involving new tools to ensure interactive and engaging events despite physical distancing.

Regarding transparency and accountability, it has an active role in institutional reporting as well as in the implementation of the Open Science requirements about data and publications.